The investment think-tank’s latest paper argues that investors need to fundamentally rethink the purpose of investment and how its success is measured in order to reconnect capital with its true underlying purpose. According to 300 Club founder and member Saker Nusseibeh, this ‘purpose’ is for shareholders to control the companies that determine their economic social future rather than simply allocate capital to them.

Nusseibeh’s paper The Why Question argues that a ‘holistic return’ which includes the impact of investment on society, is the rational way to approach investment and measure the success of that investment. He believes that by applying this approach, the financial world can be reconnected with its effect on people’s lives and futures.